Judges

The judges

James Dyson, Engineer and Chairman of Dyson

Tatsuya Wada, Professor, Department of Product Design, Tama Art University, Japan

Mauro Gaffo, Vice Editor-in-Chief of Focus magazine, Italy

Paul Makovsky, Senior Editor of Metropolis, US

Judging Criteria

The winning entry will reflect Dyson's philosophy and commitment to intelligent, function-first design.

Whether for individual or for large-scale public use, the entry should show an awareness of user needs. Does it solve a problem? Does it go beyond this to show true innovation? The following will be taken into account:

• Functionality - potential performance
• Consideration of user needs, e.g. ergonomics
• Innovation
• Intelligence of design
• Aesthetics and visual impact
• Radical thinking