The James Dyson Foundation's UK Student Design Award is run in association with the annual New Designers show. With over 180 university and college courses represented at New Designers, 4,000 design graduates demonstrate their creative talent at the exhibition each year. The James Dyson Foundation supports the Product Zone at New Designers, which is held at Islington's Business Design Centre in July. The award presents an exciting opportunity for an emerging design engineer whose work best demonstrates the ability to think differently and create products that work better. It is aimed at final year students and recent graduates.